ACADEMIC CONFERENCE. AMERICAN MARKETING ASSOCIATION CONFERENCE SUMMER. 2022. (CD-ROM) LIGHT IN THE DARKNESS: MARKETING'S ROLE IN DRIVING POSITIVE CHANGE

ACADEMIC CONFERENCE. AMERICAN MARKETING ASSOCIATION CONFERENCE SUMMER. 2022. (CD-ROM) LIGHT IN THE DARKNESS: MARKETING'S ROLE IN DRIVING POSITIVE CHANGE

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  • Title: AMA Summer Academic Conference 2022
  • Subtitle: Light in the Darkness: Marketing's Role in Driving Positive Change
  • Date/Location: Held 9 August 2022, Online and 12-14 August 2022, Chicago, Illinois, USA.
  • Series: AMA Educators Proceedings Volume 33
  • Editor: Flynn, A. G. et al.
  • ISBN: 9781713866398
  • Format: CD-ROM
  • Publisher: American Marketing Association (AMA)
  • POD Publisher: Curran Associates, Inc. ( Apr 2023 )

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  • Title: AMA Summer Academic Conference 2022
  • Subtitle: Light in the Darkness: Marketing's Role in Driving Positive Change
  • Date/Location: Held 9 August 2022, Online and 12-14 August 2022, Chicago, Illinois, USA.
  • Series: AMA Educators Proceedings Volume 33
  • Editor: Flynn, A. G. et al.
  • ISBN: 9781713866398
  • Format: CD-ROM
  • Publisher: American Marketing Association (AMA)
  • POD Publisher: Curran Associates, Inc. ( Apr 2023 )