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ACADEMIC CONFERENCE. AMA WINTER. 2021. (2 VOLS) THE HUMAN SIDE OF MARKETING IN AN AGE OF DIGITAL TRANSFORMATION
- Item #:
- 058165
- UPC:
Details
-
Title:
AMA Winter Academic Conference 2021
-
Subtitle:
The Human Side of Marketing in an Age of Digital Transformation
-
Date/Location:
Held 17-19 February 2021, Online.
-
Series:
AMA Educators Proceedings Volume 32
-
Editor:
Malter, A. et al.
-
ISBN:
9781713825180
-
Pages:
884 (2 Vols)
-
Format:
Softcover
-
TOC Link:
View Table of Contents
-
Publisher:
American Marketing Association (AMA)
-
POD Publisher:
Curran Associates, Inc. ( Jun 2021 )
-
Title:
AMA Winter Academic Conference 2021
-
Subtitle:
The Human Side of Marketing in an Age of Digital Transformation
-
Date/Location:
Held 17-19 February 2021, Online.
-
Series:
AMA Educators Proceedings Volume 32
-
Editor:
Malter, A. et al.
-
ISBN:
9781713825180
-
Pages:
884 (2 Vols)
-
Format:
Softcover
-
TOC Link:
View Table of Contents
-
Publisher:
American Marketing Association (AMA)
-
POD Publisher:
Curran Associates, Inc. ( Jun 2021 )
