ACADEMIC CONFERENCE. AMA WINTER. 2019. UNDERSTANDING COMPLEXITY, TRANSFORMING THE MARKETPLACE

ACADEMIC CONFERENCE. AMA WINTER. 2019. UNDERSTANDING COMPLEXITY, TRANSFORMING THE MARKETPLACE

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Details

  • Title: AMA Winter Academic Conference 2019
  • Subtitle: Understanding Complexity, Transforming the Marketplace
  • Date/Location: Held 22-24 February 2019, Austin, Texas, USA.
  • Series: AMA Educators Proceedings Volume 30
  • Editor: Lam, S. K. et al.
  • ISBN: 9781510885653
  • Pages: 426 (1 Vol)
  • Format: Softcover
  • TOC Link: View Table of Contents
  • Publisher: American Marketing Association (AMA)
  • POD Publisher: Curran Associates, Inc. ( Sep 2019 )

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  • Title: AMA Winter Academic Conference 2019
  • Subtitle: Understanding Complexity, Transforming the Marketplace
  • Date/Location: Held 22-24 February 2019, Austin, Texas, USA.
  • Series: AMA Educators Proceedings Volume 30
  • Editor: Lam, S. K. et al.
  • ISBN: 9781510885653
  • Pages: 426 (1 Vol)
  • Format: Softcover
  • TOC Link: View Table of Contents
  • Publisher: American Marketing Association (AMA)
  • POD Publisher: Curran Associates, Inc. ( Sep 2019 )