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AMERICAN MARKETING ASSOCIATION CONFERENCE. SUMMER. 2016. REGAINING RELEVANCE: DOING RESEARCH THAT RESHAPES THE PRACTICE OF MARKETING
- Item #:
- 034223
- UPC:
Details
-
Title:
Summer AMA Conference 2016
-
Subtitle:
Regaining Relevance: Doing Research that Reshapes the Practice of Marketing
-
Date/Location:
Held 5-7 August 2016, Atlanta, Georgia, USA.
-
Series:
AMA Educators Proceedings Volume 27
-
Editor:
Jaworski, B. et al.
-
ISBN:
9781510839175
-
Pages:
382 (1 Vol)
-
Format:
Softcover
-
TOC Link:
View Table of Contents
-
Publisher:
American Marketing Association (AMA)
-
POD Publisher:
Curran Associates, Inc. ( Jul 2017 )
-
Title:
Summer AMA Conference 2016
-
Subtitle:
Regaining Relevance: Doing Research that Reshapes the Practice of Marketing
-
Date/Location:
Held 5-7 August 2016, Atlanta, Georgia, USA.
-
Series:
AMA Educators Proceedings Volume 27
-
Editor:
Jaworski, B. et al.
-
ISBN:
9781510839175
-
Pages:
382 (1 Vol)
-
Format:
Softcover
-
TOC Link:
View Table of Contents
-
Publisher:
American Marketing Association (AMA)
-
POD Publisher:
Curran Associates, Inc. ( Jul 2017 )
