EDUCATORS CONFERENCE. AMA WINTER. 2011. MARKETING THEORY AND APPLICATIONS

EDUCATORS CONFERENCE. AMA WINTER. 2011. MARKETING THEORY AND APPLICATIONS

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  • Title: AMA Winter Educators' Conference 2011
  • Subtitle: Marketing Theory and Applications
  • Date/Location: Held 18-20 February 2011, Austin, Texas, USA.
  • Series: AMA Educators Proceedings Volume 22
  • Editor: Srinivasan, R.
  • ISBN: 9781618390646
  • Pages: 384 (1 Vol)
  • Format: Softcover
  • TOC Link: View Table of Contents
  • Publisher: American Marketing Association (AMA)
  • POD Publisher: Curran Associates, Inc. ( Sep 2011 )

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  • Title: AMA Winter Educators' Conference 2011
  • Subtitle: Marketing Theory and Applications
  • Date/Location: Held 18-20 February 2011, Austin, Texas, USA.
  • Series: AMA Educators Proceedings Volume 22
  • Editor: Srinivasan, R.
  • ISBN: 9781618390646
  • Pages: 384 (1 Vol)
  • Format: Softcover
  • TOC Link: View Table of Contents
  • Publisher: American Marketing Association (AMA)
  • POD Publisher: Curran Associates, Inc. ( Sep 2011 )