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MARKETING ACADEMIC CONFERENCE. WINTER. 2016. WHAT HAPPENS IN MARKETING, STAYS DIGITAL: RETHINKING MARKETING IN THE ERA OF UNLIMITED DATA
- Item #:
- 030523
- UPC:
Details
-
Title:
Winter Marketing Academic Conference 2016
-
Subtitle:
What Happens in Marketing, Stays Digital: Rethinking Marketing in the Era of Unlimited Data
-
Date/Location:
Held 26-28 February 2016, Las Vegas, Nevada, USA.
-
Series:
AMA Educators Proceedings Volume 27
-
Editor:
Hennig-Thurau, T. et al.
-
ISBN:
9781510823679
-
Pages:
542 (1 Vol)
-
Format:
Softcover
-
TOC Link:
View Table of Contents
-
Publisher:
American Marketing Association (AMA)
-
POD Publisher:
Curran Associates, Inc. ( Jul 2016 )
-
Title:
Winter Marketing Academic Conference 2016
-
Subtitle:
What Happens in Marketing, Stays Digital: Rethinking Marketing in the Era of Unlimited Data
-
Date/Location:
Held 26-28 February 2016, Las Vegas, Nevada, USA.
-
Series:
AMA Educators Proceedings Volume 27
-
Editor:
Hennig-Thurau, T. et al.
-
ISBN:
9781510823679
-
Pages:
542 (1 Vol)
-
Format:
Softcover
-
TOC Link:
View Table of Contents
-
Publisher:
American Marketing Association (AMA)
-
POD Publisher:
Curran Associates, Inc. ( Jul 2016 )
